Wholesale Red Bull Energy Drinks – J.E Trading AB

Boost your beverage portfolio with Red Bull Energy Drinks supplied by J.E Trading AB, a trusted distributor for wholesale buyers across Europe and beyond. Red Bull is not just an energy drink—it is a global icon, leading the functional beverage category with unmatched consumer demand, brand recognition, and sales velocity. By sourcing through J.E Trading AB, you secure reliable supply, competitive pricing, and tailored wholesale solutions that match your retail or horeca needs.

Why Stock Red Bull from J.E Trading AB

• Market Leader: Red Bull dominates the global energy drink category, making it a must-have for every convenience store, supermarket, gym, bar, and event channel.

• Guaranteed Turnover: Red Bull’s strong consumer loyalty drives repeat purchases and consistent sales performance.

• Flexible Wholesale Packs: Choose from standard 250 ml cans, larger 355 ml and 473 ml cans, and 24-can trays for horeca, vending, or backstock. Multi-packs are also available for retail.

• Professional Supply Chain: J.E Trading AB ensures EU-compliant labeling, safe logistics, and accurate documentation for wholesale shipments.

• Diverse Range: From the original Red Bull Energy Drink to Sugarfree, Zero, and limited-edition flavors, you can meet multiple customer demands.

Product Overview

Red Bull Energy Drink Classic (250 ml can) is the core SKU, delivering a crisp, lightly carbonated taste and a balanced functional blend of caffeine, taurine, B-group vitamins, and sugars. Each 250 ml can contains approximately 80 mg of caffeine, equivalent to a small cup of coffee, designed to improve alertness and concentration. For calorie-conscious consumers, Sugarfree and Zero variants offer the same iconic energy boost without sugar.

Flavored Editions such as Tropical, Blueberry, and Watermelon (availability may vary) bring excitement to the shelf and are perfect for seasonal promotions, secondary placements, and incremental sales opportunities.

Nutritional & Functional Highlights (Classic 250 ml)

• Caffeine: ~80 mg per can

• Calories: ~110 kcal per can

• Sugar: ~27 g per can (0 g in Sugarfree/Zero)

• B-Vitamins: Niacin, Pantothenic Acid, B6, B12

• Taurine: Functional amino acid, included in Red Bull’s signature formula

Wholesale Pack Formats

• Singles (250 ml, 355 ml, 473 ml): Best for chilled impulse purchase in convenience stores, gyms, and vending.

• 4-packs & 6-packs: Great for take-home retail and supermarket promotions.

• 24-can trays: Ideal for horeca supply, bulk retail, or online fulfillment.

• Mixed Flavor Pallets: Available on request for trial-driving new editions.

Target Channels

• Convenience Stores & Gas Stations: Fast-moving cold singles for impulse energy purchases.

• Supermarkets: Multi-packs and trays for take-home shoppers.

• Gyms & Fitness Centers: Sugarfree and Zero editions for health-conscious buyers.

• Bars & Nightlife: Red Bull Classic as a premium mixer.

• Events & Festivals: Bulk trays for high-volume sales environments.

• E-commerce & Delivery: Ready-to-ship trays for online customers.

Merchandising & Sell-Through Strategy

• Place Classic + Zero at eye-level in chillers for maximum visibility.

• Always stock both cold singles and ambient trays to cover immediate and bulk demand.

• Highlight flavored editions in promotional endcaps to drive incremental sales.

• Cross-merchandise with snacks, sandwiches, or mixers to increase basket value.

Compliance & Responsible Consumption

Red Bull Energy Drinks contain caffeine and are not recommended for children, pregnant or breastfeeding women, or individuals sensitive to caffeine. J.E Trading AB supplies only fully compliant, labeled products that meet EU standards.

Partner with J.E Trading AB

When you buy wholesale Red Bull through J.E Trading AB, you gain more than just stock—you secure a competitive advantage in the fast-growing energy drink category. With consistent supply, competitive pricing, flexible pack options, and reliable logistics, your business can maximize sell-through and customer satisfaction.

Our Packing List Mixed Sizes

1. Red Bull 250 ml Cans

• Pack format: 24 × 250 ml per tray (≈ 6 L per tray)

• Tray weight (approx): 6.5–7 kg

• Cases per pallet (Euro pallet): 108 trays

• Weight per pallet: ~750 kg

• Pallets per 40ft container: 26 pallets (Euro)

• Total 250 ml cans: 26 × 108 trays × 24 cans = 67,392 cans

• Gross weight (approx): ~19,500 kg

2. Red Bull 355 ml Cans

• Pack format: 24 × 355 ml per tray (≈ 8.5 L per tray)

• Tray weight (approx): 9.5–10 kg

• Cases per pallet (Euro pallet): 84 trays

• Weight per pallet: ~850 kg

• Pallets per 40ft container: 26 pallets

• Total 355 ml cans: 26 × 84 trays × 24 cans = 52,416 cans

• Gross weight (approx): ~22,100 kg

3. Red Bull 473 ml Cans

• Pack format: 24 × 473 ml per tray (≈ 11.35 L per tray)

• Tray weight (approx): 11.5–12 kg

• Cases per pallet (Euro pallet): 72 trays

• Weight per pallet: ~860 kg

• Pallets per 40ft container: 26 pallets

• Total 473 ml cans: 26 × 72 trays × 24 cans = 44,928 cans

• Gross weight (approx): ~22,400 kg